William D. Perreautt .jr , E. Jerome McGarthy <br/><br/>
Application in basic Marketing  

 -  2004-2005 
 -  John E. Biernatt  2005 
<br/><br/><label>ISBN: </label>0-07-286470-2 
<br/><br/><label>ISSN: </label>1099-5599