Marketing management (Record no. 2389)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00399nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 261108b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780135887141 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author(s) Name | Philip Kortler, Kevin Lane Keller, Alexander Chernev |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition | 16th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Publisher | Pearson |
| Publication Date | 2021 |
| Publication Type | Text |
| Language | English |
| Location | Harlow, England |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Catalogued by | Mary Teyei Bitrus |
| Date Added | 2026 |
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