Marketing Management (Record no. 1973)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00340nam a22001217a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 261107b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132102926 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author(s) Name | Kotler, Philip and Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Publisher | Prentice Hall |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Catalogued by | Idris Abdurrahman |
| Date Added | 7/11/2026 |
No items available.