Strategic advertising management (Record no. 1886)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00427nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 261107b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-19-878231-2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author(s) Name | LARRY PERCY |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic advertising management |
| 250 ## - EDITION STATEMENT | |
| Edition | 1 edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Publisher | Oxfords university press new york |
| Publication Date | 2001 |
| Publication Type | Printing |
| Language | Language |
| Accession No | 0014478 |
| Classification No | HF5828.4Per |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Catalogued by | Amina lukman aduni |
| Date Added | 7 November 2026 |
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